Blurbs
comparison of ReCast and Claritas
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of ReCast and Claritas
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on
Incrementality and Media Mix Modeling (MMM)
.
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.
Claritas
"Connect data into unified customer portraits."
.
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.
Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.