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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

DoubleVerify
"Optimizes digital ad performance with analytics."
Focused on Ad Verification & Viewability .
DoubleVerify helps marketers ensure their online ads are seen by real people in suitable environments. It aims to combat digital ad fraud and improve viewability. The platform integrates performance analytics, advanced attribution, and AI-driven tools to guide better decision-making for brands and agencies navigating complex digital landscapes.
brand reputation safeguarding
DoubleVerify claims that it enhances brand safety by safeguarding brand reputation across devices and emerging channels.
advanced performance analytics
DoubleVerify claims that its performance measurement suite empowers brands to achieve real business outcomes through advanced analytics.
digital advertising security
DoubleVerify claims that its mission is to make digital advertising safer and more secure by providing transparency and trust.
Adriel
"Streamlines marketing data integration and visualization."
Focused on Multi-Touch Attribution (MTA) .
Adriel assists marketers by centralizing marketing data from over 650 sources without complex setups. It automates data integration and visualization, allowing immediate insights into performance metrics. Marketers can manage and optimize campaigns directly from dashboards, saving significant time and focusing on strategy and growth.
Extensive No-Code Connectors
Adriel claims that their platform includes a library of over 650 no-code data connectors, enabling easy data integration without technical complexities.
Automated KPI Monitoring
Adriel claims that their system provides automated alerts and performance tracking to help businesses make data-driven decisions with confidence.
Comprehensive AdOps Platform
Adriel claims that their all-in-one AdOps stack offers end-to-end tools for marketing, from BI to ad creation, within a single platform.