Blurbs
comparison of Northbeam and ReCast
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Northbeam and ReCast
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Northbeam
"Master omnichannel attribution and media mix modeling."
Focused on
Multi-Touch Attribution (MTA)
.
Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.
accurate viewthrough conversion tracking
Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.
media mix optimization
Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.
real-time attribution accuracy
Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on
Incrementality and Media Mix Modeling (MMM)
.
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.