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Comparison Hyros vs. Claritas Ad Measurement & Attribution Vendor Comparison

Hyros and Claritas are Ad Measurement & Attribution vendors.

hyros.com
Hyros Track conversions and optimize ad targeting efficiently. They focus on Multi-Touch Attribution (MTA) and Performance Analytics.

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

Hyros or Claritas?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Hyros

"Track conversions and optimize ad targeting efficiently."
Focused on Multi-Touch Attribution (MTA) and Performance Analytics .
Hyros provides a clear data-driven approach to ad tracking and attribution. It connects the dots between various platforms to deliver actionable insights. Hyros reduces spending waste by accurately attributing conversions, helping marketers fine-tune campaigns, and placing budget where it counts. Real-time tracking ensures informed decisions.

Key Features & Benefits

Superior Conversion Tracking
HYROS claims that it verifiably tracks key metrics like leads, calls, sales, and returning customers MUCH better than ad platforms, leading to higher scale by default.
AI-Powered Ad Optimization
HYROS claims that by feeding superior tracking data to ad platform AIs, it improves ad targeting accuracy, resulting in higher conversions and unlocking room for ad growth and scale.
Accurate Profit Forecasting
HYROS claims to use past and new data to forecast the true revenue from each new customer, factoring in subscription data and attributing it back to the ad for long-term profit optimization.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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