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Comparison Haus vs. Insighta Ad Measurement & Attribution Vendor Comparison

Haus and Insighta are Ad Measurement & Attribution vendors.

haus.io
Haus Measure marketing incrementality and business impact precisely. They focus on Incrementality & Media Mix Modeling (MMM).

insighta.io
Insighta Unifies market data for predictive growth insights. They focus on Multi-Touch Attribution (MTA) and Incrementality & Media Mix Modeling (MMM).

Haus or Insighta?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Haus

"Measure marketing incrementality and business impact precisely."
Focused on Incrementality & Media Mix Modeling (MMM) .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Local Storage
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Revenue Growth
Performance
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

AI-powered Incrementality Insights
Haus claims that its AI-powered incrementality platform turns every marketing insight into a fruitful ROI, benefiting many top companies globally.
Geo-based Experimentation Precision
Haus claims that its GeoLift tool precisely measures the true incremental impact of ads with clear geographic experimentation.
Daily Incrementality Reporting
Haus claims that its daily incrementality reporting optimizes your marketing spend by revealing true incremental outcomes.
Massive Ad Spend Optimization
Haus claims that it optimizes billions in ad spend, showcasing its prowess with extensive real-world marketing experiments yearly.
Robust Data Science Tools
Haus claims that its SaaS products like Causal MMM enable well-grounded media spend planning, backed by your experiment data.
Client-Reported High ROI
Haus claims that top brands have reported returns of over 10x ROI in a mere two months after using its platform.

Insighta

"Unifies market data for predictive growth insights."
Focused on Multi-Touch Attribution (MTA) and Incrementality & Media Mix Modeling (MMM) .
Insighta simplifies complex data into actionable insights, detailing which marketing channels drive true growth. It offers predictive LTV modeling and recommends scalable strategies. Designed for lean teams, Insighta cuts through data clutter and reduces acquisition costs, guiding marketers to better resource allocation and improved return on ad spend.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Retention
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

Granular data collection
Insighta claims that great marketing starts with great data, pulling in granular data from your entire tech stack for performance insight.
Multi-touch attribution
Insighta claims that their MTA model reveals the full customer journey, replacing outdated last-click models for precise analysis.
Predictive LTV focus
Insighta claims that their predictive LTV helps you invest better by focusing on future customer value for long-term growth.
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