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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

haus.io
Full Blurb
Haus
"Measure marketing incrementality and business impact precisely."
Focused on Incrementality .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
Precision in Impact Measurement
Haus claims that their platform measures the precise business impact of advertising efforts, both online and offline.
Fast Experiment Launches
Haus claims that their platform allows design and launch of experiments in minutes with results ready in as little as two weeks.
Superior Scientific Approach
Haus claims that their measurement techniques use cutting-edge econometric models, with no black boxes involved.
insighta.io
Full Blurb
Insighta
"Tracks ad performance using advanced analytics."
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Insighta gives marketers a clear picture of advertising effectiveness. It links costs directly to conversions, focusing on future customer value. Instead of last-touch attribution, it uses multi-touch analysis for a fuller view. Its data platform centralizes insights, helping marketers allocate budget smarter for long-term growth.
Advanced Analytics & AI
Insighta claims that their advanced analytics and AI capabilities provide deep insights into the customer journey and help maximize ROAS.
Improved Ad Efficiency
Insighta claims that they maximize ad portfolio performance by reallocating budget to top-performing campaigns using a proprietary decision matrix.
Cost and Time Savings
Insighta claims that their software offers significant cost and time savings over building in-house technology and buying expensive CDP platforms.