Blurbs
comparison of Northbeam and Adriel
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Northbeam and Adriel
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Northbeam
"Master omnichannel attribution and media mix modeling."
Focused on
Multi-Touch Attribution (MTA)
.
Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.
accurate viewthrough conversion tracking
Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.
media mix optimization
Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.
real-time attribution accuracy
Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.
Adriel
"Streamlines marketing data integration and visualization."
Focused on
Multi-Touch Attribution (MTA)
.
Adriel assists marketers by centralizing marketing data from over 650 sources without complex setups. It automates data integration and visualization, allowing immediate insights into performance metrics. Marketers can manage and optimize campaigns directly from dashboards, saving significant time and focusing on strategy and growth.
Extensive No-Code Connectors
Adriel claims that their platform includes a library of over 650 no-code data connectors, enabling easy data integration without technical complexities.
Automated KPI Monitoring
Adriel claims that their system provides automated alerts and performance tracking to help businesses make data-driven decisions with confidence.
Comprehensive AdOps Platform
Adriel claims that their all-in-one AdOps stack offers end-to-end tools for marketing, from BI to ad creation, within a single platform.