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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

getrecast.com
Full Blurb
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on Incrementality and Media Mix Modeling (MMM) .
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.
brij.it
Full Blurb
Brij
"Captures customer data through digital experiences."
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Brij helps marketers gather valuable customer data by embedding digital components into physical touchpoints like product packaging and in-store displays. Marketers can create personalized customer journeys with drag-and-drop tools and analytics. The emphasis is on real-time data to better understand shopper behavior across channels.
Comprehensive data solutions
Brij claims that it provides seamless data capture from various channels, enhancing customer insights and engagement.
AI-powered customer engagement
Brij claims that it boosts retail velocity with AI-driven rebate systems, connecting digital ads to direct purchases.
Innovative QR technology
Brij claims that its designer QR codes transform brand engagement beyond traditional black-and-white codes.