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Comparison Heap vs. incrmntal Dashboards & Data Visualization Vendor Comparison

Heap and incrmntal are Ad Measurement & Attribution vendors.

heap.io
Heap Captures and analyzes complete user digital journeys They focus on Unified Data and Performance Analytics.

incrmntal.com
incrmntal Uncovers true ad effectiveness without user data. They focus on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling.

Heap or incrmntal?
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Heap

"Captures and analyzes complete user digital journeys"
Focused on Unified Data and Performance Analytics .
Heap gives marketers a full view of customer behavior without needing engineering support. It automatically tracks all user interactions and applies data science to highlight areas for improvement. This helps marketers streamline conversion flows, improve user retention, and enhance overall digital experiences quickly and efficiently.

incrmntal

"Uncovers true ad effectiveness without user data."
Focused on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling .
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Key Features & Benefits

Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
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