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Comparison Measured vs. Prescient Ad Measurement & Attribution Vendor Comparison

Measured and Prescient are Ad Measurement & Attribution and Predictive Analytics and AI vendors.

Measured Optimizes marketing budgets with incrementality testing. They focus on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization.

Prescient Optimize marketing spend using data-driven insights. They focus on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization.

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Measured

"Optimizes marketing budgets with incrementality testing."

Focused on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization .

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Measured assists marketers by offering a platform that focuses on incrementality testing to maximize media budget ROI. It helps marketers identify the true impact of every media dollar, find cost-effective spending cuts, and reallocates resources for better efficiency. It avoids reliance on complex models or cookies, prioritizing clarity and actionable insights.

Key Features & Benefits

Automated geo experimentation

Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.

Revolutionary measurement approach

Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.

Full-funnel media optimization

Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.

Full Blurb

Prescient

"Optimize marketing spend using data-driven insights."

Focused on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization .

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Prescient AI is a marketing decision engine that leverages marketing mix modeling (MMM). It forecasts and optimizes top-of-funnel ad spending. The platform provides both short-term and long-term analysis. Daily-refreshing models help tailor campaigns to maximize every marketing dollar. It aligns with multi-touch attribution (MTA) for precise adjustments.

10 Operational Details

Who are your typical customers?

Enterprises

Large businesses

Medium businesses

What verticals do your typical customers belong to?

Retail & E-commerce

Financial Services

Travel & Hospitality

How do you collect and monitor consumers and their data?

API

Behavioral

Is your platform CCPA and GDPR compliant?

Yes

What is your standard 'time-til-live' for clients?

Days

What does a client need to install to start using your service?

Manual API Integration

How do you provide customer service?

Dedicated account manager

Self-service knowledge base

Email support

How do brands measure the success of a campaign using your platform?

Performance

Revenue Growth

Brand Awareness

What integrations do you offer?

E-Commerce Platforms

CDPs

Digital Advertising

What is your pricing model?

Subscription-based

Key Features & Benefits

smartest marketing decision engine

Prescient AI claims that its marketing decision engine is the smartest in the world, allowing for unparalleled forecasting, testing, and optimization of marketing spend.

dynamic, daily-refreshing model

Prescient AI claims that its MMM offers a dynamic, daily-refreshing model that integrates with MTA for real-time feedback, ensuring quick optimization of marketing campaigns.

cookie-free value measurement

Prescient AI claims that its solution helps measure marketing value without cookies, preparing businesses for a future where many platforms won't rely on them.

Measured or Prescient? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Measured

Key Features & Benefits

Prescient

Key Features & Benefits

Measured or Prescient?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.