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Comparison ReCast vs. Data Speaks Ad Measurement & Attribution Vendor Comparison

ReCast and Data Speaks are Ad Measurement & Attribution vendors.

getrecast.com
ReCast Unifies planning, experimenting, validating marketing performance. They focus on Incrementality & Media Mix Modeling (MMM).

dataspeaks.ai
Data Speaks Accurate attribution models for smarter ad spend. They focus on Incrementality & Media Mix Modeling (MMM).

ReCast or Data Speaks?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Data Speaks

"Accurate attribution models for smarter ad spend."
Focused on Incrementality & Media Mix Modeling (MMM) .
Data Speaks empowers marketers by cutting through noisy, inaccurate ad platform data with custom-built attribution models. Their tools pinpoint the true impact of ad spend using unified data and incrementality tests, ensuring transparent, confident decision-making and maximizing ad dollar returns.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Consumer Goods
How do you collect and monitor consumers and their data?
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Custom contract pricing
Subscription-based
Tiered pricing

Key Features & Benefits

unbiased source of truth
Data Speaks claims that running your entire business from one independent, unbiased source of truth ensures informed decision-making and success.
AI-driven data analysis
Data Speaks claims that their AI-driven platform helps brands effectively connect and analyze data from all channels in real-time.
privacy-compliant first-party tracking
Data Speaks claims that their privacy-compliant, first-party tracking allows for robust customer insights amid evolving data privacy standards.

ReCast

"Unifies planning, experimenting, validating marketing performance."
Focused on Incrementality & Media Mix Modeling (MMM) .
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.

Key Features & Benefits

Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.
Compare all Ad Measurement & Attribution Vendors Head-to-Head