Blurbs
comparison of Haus and Keen
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Haus and Keen
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Haus
"Measure marketing incrementality and business impact precisely."
Focused on
Incrementality
.
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
Precision in Impact Measurement
Haus claims that their platform measures the precise business impact of advertising efforts, both online and offline.
Fast Experiment Launches
Haus claims that their platform allows design and launch of experiments in minutes with results ready in as little as two weeks.
Superior Scientific Approach
Haus claims that their measurement techniques use cutting-edge econometric models, with no black boxes involved.
Keen
"Uses AI for marketing mix modeling."
.
Keen Decision Systems helps marketers adjust their marketing budgets in real-time using AI-powered analytics. They offer tools for planning, measurement, and forecasting, so marketers can adapt strategies without crunching data manually. This allows brands to target spending, fine-tune campaigns, and illustrate financial impacts clearly.