Blurbs
comparison of ReCast and incrmntal
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of ReCast and incrmntal
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on
Incrementality and Media Mix Modeling (MMM)
.
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.
incrmntal
"Uncovers true ad effectiveness without user data."
Focused on
Incrementality
.
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.
Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.