Prescient
"Optimize marketing spend using data-driven insights."
Focused on
Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization
.
Prescient AI is a marketing decision engine that leverages marketing mix modeling (MMM). It forecasts and optimizes top-of-funnel ad spending. The platform provides both short-term and long-term analysis. Daily-refreshing models help tailor campaigns to maximize every marketing dollar. It aligns with multi-touch attribution (MTA) for precise adjustments.
Question
Enterprises
Large businesses
Medium businesses
Question
Retail & E-commerce
Financial Services
Travel & Hospitality
Question
API
Behavioral
Question
Yes
Question
Days
Question
Manual API Integration
Question
Dedicated account manager
Self-service knowledge base
Email support
Question
Performance
Revenue Growth
Brand Awareness
Question
E-Commerce Platforms
CDPs
Digital Advertising
Question
Subscription-based
Key Features & Benefits
smartest marketing decision engine
Prescient AI claims that its marketing decision engine is the smartest in the world, allowing for unparalleled forecasting, testing, and optimization of marketing spend.
dynamic, daily-refreshing model
Prescient AI claims that its MMM offers a dynamic, daily-refreshing model that integrates with MTA for real-time feedback, ensuring quick optimization of marketing campaigns.
cookie-free value measurement
Prescient AI claims that its solution helps measure marketing value without cookies, preparing businesses for a future where many platforms won't rely on them.