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Comparison Haus vs. Claritas Ad Measurement & Attribution Vendor Comparison

Haus and Claritas are Ad Measurement & Attribution vendors.

haus.io
Haus Measure marketing incrementality and business impact precisely. They focus on Incrementality & Media Mix Modeling (MMM).

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

Haus or Claritas?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Haus

"Measure marketing incrementality and business impact precisely."
Focused on Incrementality & Media Mix Modeling (MMM) .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
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Medium businesses
Large businesses
Enterprises
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Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
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Local Storage
API
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Yes
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Weeks
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N/A
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Dedicated account manager
Live chat
Email support
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Revenue Growth
Performance
Customer Retention
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E-Commerce Platforms
Digital Advertising
Measurement
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Subscription-based
Custom contract pricing

Key Features & Benefits

Precision in Impact Measurement
Haus claims that their platform measures the precise business impact of advertising efforts, both online and offline.
Fast Experiment Launches
Haus claims that their platform allows design and launch of experiments in minutes with results ready in as little as two weeks.
Superior Scientific Approach
Haus claims that their measurement techniques use cutting-edge econometric models, with no black boxes involved.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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