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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

incrmntal.com
Full Blurb
incrmntal
"Uncovers true ad effectiveness without user data."
Focused on Incrementality .
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.
Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
leavened.com
Full Blurb
Leavened
"Optimize media investments to maximize sales growth."
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Leavened helps marketers sift through marketing chaos using data-driven strategies. With their platform, you can optimize your media mix, make informed decisions, and drive sales without the usual noise. They provide clear, transparent insights using AI, cutting out the frills and delivering straightforward, actionable data.
AI-Assisted Marketing Optimization
Leavened claims that their AI-assisted Marketing Mix Model delivers insights swiftly, transforming business decisions.
Granular Placement Insights
Leavened claims that their platform provides granular, placement-level insights for precise scenario planning.
User-Friendly and Transparent
Leavened claims that their tool is designed for ease of use and transparency, eliminating the 'black box'.