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Comparison incrmntal vs. Attain Ad Measurement & Attribution Vendor Comparison

incrmntal and Attain are Ad Measurement & Attribution vendors.

incrmntal.com
incrmntal Uncovers true ad effectiveness without user data. They focus on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling.

attainoutcomes.com
Attain Live transaction data for actionable marketing insights. They focus on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution...

incrmntal or Attain?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Attain

"Live transaction data for actionable marketing insights."
Focused on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution .
Attain equips marketers with real-time transaction data, empowering them to directly link campaign efforts to sales results. With a focus on transparency and precise targeting, marketers can tailor strategies based on real consumer behavior and actual purchase data, ultimately boosting campaign effectiveness.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Consumer Goods
Retail & E-commerce
Professional Services
How do you collect and monitor consumers and their data?
Attain owned and operated Financial Services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Engagement
What integrations do you offer?
Digital Advertising
Custom APIs & Webhooks
Measurement
What is your pricing model?!
Subscription-based
Pay-per-use
Tiered pricing

Key Features & Benefits

Real-time sales impact measurement
Attain claims that their platform measures media's impact on sales in real-time using live transaction data.
Most trusted purchase data
Attain claims to have the industry's largest and most trusted live purchase data panel.
High-fidelity audience activation
Attain claims you can activate high-fidelity audiences with data rooted in self-reported demographics and purchase history.
End-to-end consumer view
Attain claims to capture a true end-to-end view of consumer shopping and spending without gaps.
Scale and accuracy representation
Attain claims their data scales with confidence for a population-level representation.
Instant audience creation
Attain claims their platform allows instant audience creation for competitive advantage.

incrmntal

"Uncovers true ad effectiveness without user data."
Focused on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling .
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Key Features & Benefits

Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
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