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Comparison incrmntal vs. Attain Ad Measurement & Attribution Vendor Comparison

incrmntal and Attain are Ad Measurement & Attribution vendors.

incrmntal.com
incrmntal Uncovers true ad effectiveness without user data. They focus on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling.

attainoutcomes.com
Attain Automate offline sales lift with live data. They focus on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution...

incrmntal or Attain?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

attainoutcomes.com
Full Blurb

Attain

"Automate offline sales lift with live data."
Focused on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution .
Attain provides marketers with real-time sales lift measurement using live transaction data. It helps evaluate media impact, fine-tune strategies, and create high-fidelity audience segments. Backed by self-reported consumer data, Attain ensures campaigns are effective and actionable, moving beyond outdated metrics.
Who are your typical customers?
Medium businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Attain owned and operated financial services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
N/A
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Retention
What integrations do you offer?
Digital Advertising
Measurement
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing

Key Features & Benefits

real-time sales measurement
Attain claims that its real-time measurement of media impact helps companies optimize sales strategies during campaigns, providing immediate actionable insights.
high-fidelity audience targeting
Attain claims that its activation of high-fidelity audiences allows companies to target precise consumer segments using 100% self-reported demographic data.
proprietary consumer analytics
Attain claims that its proprietary analytics combine demographic data with spending behavior for deep consumer intelligence, offering a competitive advantage.
incrmntal.com
Full Blurb

incrmntal

"Uncovers true ad effectiveness without user data."
Focused on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling .
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Key Features & Benefits

Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
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