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Updated 3 Days Ago
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2 Verified Clients
Attain provides marketers with real-time sales lift measurement using live transaction data. It helps evaluate media impact, fine-tune strategies, and create high-fidelity audience segments. Backed by self-reported consumer data, Attain ensures campaigns are effective and actionable, moving beyond outdated metrics.
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Operations
at a Glance
Who are your typical customers?
Medium businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Attain owned and operated financial services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
N/A
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Retention
What integrations do you offer?
Digital Advertising
Measurement
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Attain's Website Claims...
Our bot logged these claims from Attain's website.
real-time sales measurement
Attain claims that its real-time measurement of media impact helps companies optimize sales strategies during campaigns, providing immediate actionable insights.
high-fidelity audience targeting
Attain claims that its activation of high-fidelity audiences allows companies to target precise consumer segments using 100% self-reported demographic data.
proprietary consumer analytics
Attain claims that its proprietary analytics combine demographic data with spending behavior for deep consumer intelligence, offering a competitive advantage.
BlurbSTAR Case Study
Attain & Leading Beauty Retailer
Data-driven strategy boosted conversion, diversified consumer engagement.
0.45%
Conversion Rate Boost
10.56
Return on Ad Spend
1.
Situation
Opportunity to Reach Multicultural Consumers
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Retailer sought to engage multicultural consumers.
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Goal: Enhance holiday season strategy.
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Target audience: Beauty enthusiasts.
As the holiday season approached, a leading beauty retailer observed an opportunity to expand its market reach by targeting multicultural beauty consumers. Recognizing the potential for increased engagement with diverse consumers, the retailer decided to enhance its holiday strategy. This decision was motivated by a desire to connect with multicultural audiences who might not have been effectively reached with previous campaigns. By identifying beauty enthusiasts as a significant demographic, the retailer aimed to leverage this period to significantly boost their presence and engagement with a more culturally diverse customer base.
2.
Task
Craft Custom Consumer Profiles
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Developed custom profiles with Attain.
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Utilized research from permissioned first-party data.
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Focused on Black/African American, Hispanic/Latinx enthusiasts.
The task for the beauty retailer was to develop and implement a more precise marketing strategy that could effectively target multicultural beauty consumers during the holiday season. To achieve this, the retailer teamed up with Attain to construct custom consumer profiles. This involved analyzing transaction data to understand shopping behaviors and preferences specific to cultural demographics. By focusing on Black/African American and Hispanic/Latinx beauty enthusiasts, the retailer aimed to capture the nuances of their purchasing habits and preferences, thereby allowing the formation of a base for highly targeted marketing efforts.
3.
Action
Implement Strategic Segmentation Approach
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Segmented audience using transaction data.
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Focused on Holiday Gift Givers, enthusiasts, loyalists.
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Aimed to attract and convert new consumers.
With the insights gathered from custom consumer profile analyses, the retailer took decisive action to model three new consumer segments using Attain’s transaction data. These segments included: Holiday Gift Givers, Multicultural Beauty Enthusiasts, and Potential Loyalists. Each segment was strategically designed based on prior shopping behavior and demographics to facilitate effective outreach. By focusing on these segments, the retailer could direct marketing efforts toward reaching new consumers, attracting competitor customers, and converting these interactions into tangible sales and growth for the brand during the crucial holiday period.
4.
Result
Increased Conversion and ROAS Success
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Achieved a conversion rate of 0.45%.
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ROAS reached $10.56, reflecting efficiency.
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Secured new loyal customers from competitors.
As a result of the targeted marketing strategy, the beauty retailer successfully reached new consumer demographics and converted patrons of competing brands. This strategic approach enabled the brand to achieve a conversion rate of 0.45%, significantly exceeding expectations in the competitive holiday market. Furthermore, the retailer witnessed a return on ad spend (ROAS) of $10.56, showcasing the effectiveness of utilizing data-driven consumer profiles and segmentation strategies. This success not only enhanced brand visibility but also solidified consumer relationships across multicultural markets, setting a precedent for future marketing endeavors.
Keywords
MULTICULTURAL CONSUMERS
BEAUTY RETAIL
HOLIDAY SEASON MARKETING
CONSUMER PROFILES
CONVERSION RATE
ROAS
ATTAIN
TRANSACTION DATA
Audience Data & Enhancement Q & A
Answers provided by Attain
staff
and
vetted by Blurbs.
1.
What types of audience data do you provide (behavioral, transactional, location-based, intent, psychographic, etc.)?
"Attain Audiences are built from permissioned transaction data from 10M+ panelists plus recurring surveys. Shared categories include demographics, psychographics, spend behaviors, transactions, and purchase details, with intent based on real-time data."
2.
How do you collect and enrich audience data, and is it sourced from first-party, second-party, or third-party data?
"Data is sourced directly from 10M+ consumers (first-party). Our Panel+ dataset is enriched for national reach, using AI/ML techniques."
3.
Can your platform integrate with our existing MarTech stack (CDP, DMP, CRM, ad platforms, etc.)?
"Attain has integrations across 20+ SSPs, TV/CTV Platforms, Premium Publishers & Socials. We also offer data feeds which can be integrated with your existing MarTech stack (CDP, DMP, CRM, and ad platforms)."
4.
Do you offer real-time audience insights, and how frequently is your data refreshed?
"Yes. Attain data is real-time - as soon as a consumer uploads a receipt or transacts the data is available."
5.
How does your platform enhance first-party data and help with identity resolution?
"We collect/observe transaction insights like purchase frequency, order value, payment type, and merchant/product detail for each consumer. Each purchase is tied to a privacy-safe ID at individual and household level for stronger identity resolution."
6.
Do you provide predictive analytics, AI modeling, or lookalike audience generation?
"Yes."
7.
How does your data support media activation (programmatic, CTV, social, retail media, etc.)?
"Attain's audiences can be activated within the clients platform of choice. We have integrations across 20+ SSPs, TV/CTV Platforms, Premium Publishers & Socials where data can then be captured back into our platform to support optimization and measurement."
8.
How do you measure audience quality and performance (uplift studies, match rates, incrementality testing, etc.)?
"Attain measures audience quality and impact with real-time optimization, full-funnel lift, attribution, new buyer lift, and incrementality plus Audience Studio & Premium Insights to build, activate, and uncover growth opportunities with precision."
9.
Can your platform provide closed-loop measurement to track how enriched audiences impact conversions and sales?
"Yes. Attain provides both closed loop, real-time sales incrementality and attribution measurement, giving advertisers both a live view of the causal sales lift and attributed sales from their media investments."
10.
What is your pricing model (subscription, data usage-based, CPM-based, or custom enterprise pricing)?
"CPM, POM (Percentage of Media) or Subscription fee. Audiences are CPM or POM (percentage of media). Premium Consumer Insights, are offered through a bundled CPM package with audiences or measurement, or a standalone subscription fee."