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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Rockerbox consolidates complex marketing metrics into a single platform. It combines Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality Testing to provide clear, data-driven insights. By centralizing data from over 100 channels, marketers can assess campaign effectiveness and optimize media strategies without juggling multiple reports or platforms.
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Rockerbox's Website Claims...
Our bot logged these claims from Rockerbox's website.
Proprietary data analytics platform
Rockerbox claims that its proprietary data analytics platform provides unparalleled insights for marketing campaigns, enabling data-driven decision-making.
Comprehensive marketing measurement
Rockerbox claims that its comprehensive marketing measurement capabilities empower businesses to accurately assess and optimize their marketing strategies.
Customizable marketing mix modeling
Rockerbox claims that its customizable marketing mix modeling tools allow for precise attribution and ROI analysis across multiple channels.
BlurbSTAR Case Study
Rockerbox & Indochino
Rockerbox improves Indochino's marketing conversion and performance metrics.
12%
Increase in Conversions
38%
Increase in ROAS
1.
Situation
Indochino Faces Marketing Challenges
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Indochino's need for better marketing insight
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Desire to optimize marketing budget allocation
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Aiming for increased conversions and ROAS
Indochino, a custom apparel company, was facing challenges in its marketing strategy to improve efficiency and performance. They sought a method to accurately attribute their digital marketing efforts and comprehend the return on investment for each marketing channel. The goal was to increase conversions and overall marketing effectiveness while keeping costs down. Understanding how to allocate their budget optimally across various channels was critical for Indochino, as achieving a higher return on ad spend (ROAS) and reducing customer acquisition costs were top priorities.
2.
Task
Implement Rockerbox Solutions
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Leverage Rockerbox's MMM and MTA tools
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Gain insights into marketing channel effectiveness
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Enable data-driven decision-making for marketing
The task was to implement Rockerbox's marketing measurement technology to tackle Indochino's challenges. Utilizing a combination of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), Rockerbox aimed to provide Indochino with a comprehensive understanding of which marketing channels were the most effective. The primary focus was on achieving better transparency and granular insights into the performance of each channel, allowing Indochino to make informed decisions about their marketing spend and strategy adjustments.
3.
Action
Deploy and Monitor Systems
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Utilized real-time and historical data for analysis
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Collaborated closely for seamless integration
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Provided ongoing support for optimal configuration
Rockerbox executed the deployment of their advanced measurement solutions, closely monitoring the data flow and adjusting configurations as necessary to ensure optimal performance. They provided detailed reporting and analysis, offering actionable insights based on real-time and historical data. This enabled Indochino to continuously refine their marketing tactics, reallocating resources to ensure maximum impact and efficiency. The ongoing collaboration ensured that Rockerbox's solutions were fully integrated into Indochino's operations, providing a seamless and insightful view of their marketing landscape.
4.
Result
Notable Marketing Improvements Achieved
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Conversions increased by 12% from improved targeting
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31% decrease in CPA reflecting cost efficiency
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ROAS surged by 38% indicating higher profitability
The collaboration between Indochino and Rockerbox led to significant improvements in marketing performance metrics. Indochino saw a 12% increase in conversions, a significant achievement reflecting better targeting and strategy alignment. Additionally, the Cost Per Acquisition (CPA) decreased by 31%, directly impacting the bottom line by reducing expenses associated with acquiring new customers. Moreover, there was a substantial 38% increase in ROAS, showcasing the effectiveness of their new marketing attribution model in driving profitability.
Keywords
ROCKERBOX
INDOCHINO
MARKETING ATTRIBUTION
CONVERSIONS
COST PER ACQUISITION
RETURN ON AD SPEND
MARKETING PERFORMANCE
MULTI-TOUCH ATTRIBUTION
MARKETING MIX MODELING
Ad Measurement & Attribution Q & A
Rockerbox hasn't answered their category questions yet.
1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
Rockerbox has not completed their Blurbs FAQs
2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
Rockerbox has not completed their Blurbs FAQs
3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
Rockerbox has not completed their Blurbs FAQs
4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
Rockerbox has not completed their Blurbs FAQs
5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
Rockerbox has not completed their Blurbs FAQs
6.
Can your solution measure the impact of ads on both online and offline sales?
Rockerbox has not completed their Blurbs FAQs
7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
Rockerbox has not completed their Blurbs FAQs
8.
How frequently is attribution data updated, and do you offer real-time reporting?
Rockerbox has not completed their Blurbs FAQs
9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
Rockerbox has not completed their Blurbs FAQs
10.
What is your pricing model, and how does it scale with our business?
Rockerbox has not completed their Blurbs FAQs