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Comparison InMarket vs. Insighta Audience Data & Enhancement Vendor Comparison

InMarket and Insighta are Data, Analytics and Insights vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

insighta.io
Insighta Tracks ad performance using advanced analytics. They focus on Performance & Attribution Analytics, AI & Predictive Intelligence and Long-Term Media...

InMarket or Insighta?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

Insighta

"Tracks ad performance using advanced analytics."
Focused on Performance & Attribution Analytics, AI & Predictive Intelligence and Long-Term Media Impact .
Insighta gives marketers a clear picture of advertising effectiveness. It links costs directly to conversions, focusing on future customer value. Instead of last-touch attribution, it uses multi-touch analysis for a fuller view. Its data platform centralizes insights, helping marketers allocate budget smarter for long-term growth.

Key Features & Benefits

Advanced Analytics & AI
Insighta claims that their advanced analytics and AI capabilities provide deep insights into the customer journey and help maximize ROAS.
Improved Ad Efficiency
Insighta claims that they maximize ad portfolio performance by reallocating budget to top-performing campaigns using a proprietary decision matrix.
Cost and Time Savings
Insighta claims that their software offers significant cost and time savings over building in-house technology and buying expensive CDP platforms.
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