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Comparison ShopperTrak (Sensormatic) vs. Earnest Analytics Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and Earnest Analytics are Data, Analytics and Insights vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

earnestanalytics.com
Earnest Analytics Transforms raw data into actionable consumer insights They focus on Customer & Market Intelligence.

ShopperTrak (Sensormatic) or Earnest Analytics?
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Earnest Analytics

"Transforms raw data into actionable consumer insights"
Focused on Customer & Market Intelligence .
Earnest Analytics helps marketers by using comprehensive consumer data sources to predict trends, benchmark competitors, and track performance. It provides real shopper data, cutting down on guesswork and offering a clear view into customer behaviors and market changes. A toolbox for informed, data-driven decision-making without unnecessary complications.

Key Features & Benefits

High accuracy revenue predictions
Earnest Analytics claims that their data has a 90% accuracy rate for revenue surprises, setting them apart in the market.
Analyst-validated data context
Earnest Analytics claims that their industry expert analysts track and validate data for skews, offering more than just numbers.
Real-time consumer insights
Earnest Analytics claims their data allows for real-time marketing and merchandising adjustments, avoiding reliance on quarterly reports.

ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.
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