Blurbs
comparison of Adelaide Metrics and FirstInsight
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and FirstInsight
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
FirstInsight
"AI-driven insights for consumer behavior and pricing."
Focused on
Customer & Market Intelligence
.
First Insight helps marketers by embedding customer insights into strategic decisions. It tracks changes in consumer behavior, forecasts sales and margins, and guides strategic decisions. The platform covers concept creation, product design, and pricing, aiming to align closely with consumer needs and improve market response.
Consumer-driven growth insights
First Insight claims that their platform tracks changes in consumer behavior, identifies trends, and uncovers untapped product areas.
Optimize initial pricing strategies
First Insight claims that their AI optimizes initial prices, promotions, and markdown cadences to boost profitability and consumer appeal.
Faster market adaptation
First Insight claims that their platform accelerates speed to market by embedding consumer insights into product development and assortment decisions.