Blurbs
comparison of Adelaide Metrics and Seek Insights
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Seek Insights
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Seek Insights
"Streamlines multi-channel customer engagement for brands."
Focused on
Performance & Attribution Analytics
.
Permanent Redirect helps marketers unify their communications across multiple channels, reducing noise and increasing clarity. Brands can create cohesive messages, engage audiences on various platforms, and leverage detailed analytics to refine strategy. In a chaotic digital world, this approach ensures consistent interactions and maximizes customer reach without overcomplicating the process.