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Comparison InMarket vs. Centric Audience Data & Enhancement Vendor Comparison

InMarket and Centric are Data, Analytics and Insights vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

centricsoftware.com
Centric Optimize product lifecycle and pricing strategies confidently. They focus on Retail & Merchandising Optimization.

InMarket or Centric?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

Centric

"Optimize product lifecycle and pricing strategies confidently."
Focused on Retail & Merchandising Optimization .
Centric Software helps marketers by streamlining design, development, and sourcing processes. It aids in pricing optimization and demand-driven planning, offering competitive market insights for informed decision-making. This creates seamless collaboration across teams, cutting costs and reducing time to market.

Key Features & Benefits

Faster Time-to-Market
Centric Software claims that their solutions speed up the time it takes to get products to market, improving efficiency and collaboration.
Increased Margins
Centric Software claims that their planning and pricing solutions help companies maximize product margins and optimize inventory for higher profits.
AI Integration
Centric Software claims that AI integration across the product lifecycle enhances decision-making and innovation.
Compare all Data, Analytics and Insights Vendors Head-to-Head