Blurbs
comparison of Adelaide Metrics and Impact Analytics
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Impact Analytics
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Impact Analytics
"AI-driven demand and supply chain optimization solutions."
Focused on
AI & Predictive Intelligence
.
Impact Analytics offers a range of AI-driven tools to optimize everything from demand planning to shelf monitoring. By using predictive analytics, businesses can better manage their inventory, merchandising, and pricing. It's about turning raw data into practical insights, helping companies adapt to rapid changes and improve efficiency.
AI-Native Demand Planning
Impact Analytics claims that their AI-native forecasting engine improves accuracy and reduces lost sales in the retail, CPG, and grocery industries.
Partnership with Top Brands
Impact Analytics claims that partnerships with brands like Victoria's Secret and Signet enable leapfrogging capabilities and future growth.
End-to-End Automation
Impact Analytics claims that their AI-native solutions automate tasks and deliver actionable insights for scalable, profitable businesses.