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Comparison InMarket vs. Tydo Audience Data & Enhancement Vendor Comparison

InMarket and Tydo are Data, Analytics and Insights vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

tydo.com
Tydo Transforms customer data into actionable marketing insights. They focus on Performance & Attribution Analytics.

InMarket or Tydo?
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InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

Tydo

"Transforms customer data into actionable marketing insights."
Focused on Performance & Attribution Analytics .
Tydo helps marketers by converting complex customer data into clear reports and predictive insights. It automates email campaigns to improve customer retention without much manual effort. Tydo's approach allows businesses to segment audiences, create personalized campaigns, and enhance long-term customer value without requiring extensive tech setups.

Key Features & Benefits

AI-Powered Insights
Tydo claims that their platform provides AI-powered customer intelligence with no engineering required, offering powerful insights.
Custom Reports
Tydo claims that their custom reports help brands see a full financial picture and make profit-first decisions.
Data Democracy
Tydo claims that their platform enables a single vendor solution for data ETL, storage, and access with BI tools.
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