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Comparison RetailNext vs. Grips Retail Media Vendor Comparison

RetailNext and Grips are Data, Analytics and Insights vendors.

retailnext.net
RetailNext Tracks digital ads for multi-channel retailers. They focus on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attri...

gripsintelligence.com
Grips Tracks product sales and competitive insights daily. They focus on Customer & Market Intelligence.

RetailNext or Grips?
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RetailNext

"Tracks digital ads for multi-channel retailers."
Focused on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attribution Analytics and Retail & Merchandising Optimization .
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.

Key Features & Benefits

Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.

Grips

"Tracks product sales and competitive insights daily."
Focused on Customer & Market Intelligence .
Grips provides marketers with real-time product sales and pricing insights. It offers detailed analytics on individual products for major retailers and D2C brands, covering both online and offline sales. The platform supports strategy optimization by tracking key metrics like revenue, sales volume, and conversion rates across platforms and demographics.

Key Features & Benefits

Real-time competitor insights
Grips claims that they help e-commerce businesses grow revenue and improve marketing strategies by providing real-time competitor insights.
Comprehensive market analysis
Grips claims that they enable businesses to compare revenue performance and analyze market share through detailed performance drivers.
Advanced pricing optimization
Grips claims that they optimize pricing strategies by analyzing competitor pricing and customer value perception for maximum revenue.
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