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Comparison InMarket vs. 42 Audience Data & Enhancement Vendor Comparison

InMarket and 42 are Data, Analytics and Insights vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

42technologies.com
42 Streamline retail data into actionable insights effortlessly. They focus on Retail & Merchandising Optimization.

InMarket or 42?
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InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

42

"Streamline retail data into actionable insights effortlessly."
Focused on Retail & Merchandising Optimization .
42 helps retailers stop drowning in manual report chaos. It integrates data from every channel into one user-friendly dashboard, driving decision-making without technical headaches. Merchandisers, sales teams, and execs can access clear, real-time insights fast — saving time and reducing reliance on IT.

Key Features & Benefits

Real-time, accurate reporting
42 claims that leading merchants trust them to deliver immediate, accurate retail reporting from every sales channel.
User-friendly, fast setup
42 claims that their platform is user-friendly and allows quick setup with drag and drop features for easy data access.
Comprehensive data solutions
42 claims to provide unparalleled product intelligence with features from data mapping to mobile-friendly visuals and goal-tracking.
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