Blurbs
comparison of Adelaide Metrics and 42
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and 42
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
42
"Streamline retail data into actionable insights effortlessly."
Focused on
Retail & Merchandising Optimization
.
42 helps retailers stop drowning in manual report chaos. It integrates data from every channel into one user-friendly dashboard, driving decision-making without technical headaches. Merchandisers, sales teams, and execs can access clear, real-time insights fast — saving time and reducing reliance on IT.
Real-time, accurate reporting
42 claims that leading merchants trust them to deliver immediate, accurate retail reporting from every sales channel.
User-friendly, fast setup
42 claims that their platform is user-friendly and allows quick setup with drag and drop features for easy data access.
Comprehensive data solutions
42 claims to provide unparalleled product intelligence with features from data mapping to mobile-friendly visuals and goal-tracking.