Blurbs
comparison of InMarket and Lexer
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of InMarket and Lexer
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
InMarket
"Links brands with consumers in real time"
Focused on
Audience Targeting & Data Activation and Customer & Market Intelligence
.
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.
Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.
Lexer
"Unify and enrich customer data for insights."
Focused on
Data Infrastructure & Enrichment
.
Lexer unifies retailer data into a single customer view. This enriched profile helps businesses target high-value segments, personalize experiences, and drive loyalty across channels. With integrated tools, marketers get practical insights without a steep learning curve, ensuring each action is strategic and tailored to actual customer behavior.
Single Customer View
Lexer claims their CDP offers a quick and simple solution to unify fragmented customer data, providing actionable insights.
Omnichannel Engagement
Lexer claims to improve customer experiences by orchestrating personalized interactions across multiple touchpoints seamlessly.
Supportive Services
Lexer claims their professional services extend business teams by bridging gaps in analytics, strategy, and tech resources.