Blurbs Logo

Comparison ShopperTrak (Sensormatic) vs. Consumer Edge Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and Consumer Edge are Data, Analytics and Insights vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

consumeredge.com
Consumer Edge Provides granular insights into global consumer spending behavior. They focus on Customer & Market Intelligence.

ShopperTrak (Sensormatic) or Consumer Edge?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

Consumer Edge

"Provides granular insights into global consumer spending behavior."
Focused on Customer & Market Intelligence .
Consumer Edge offers in-depth insights into consumer spending patterns across global markets. Through its extensive network of data sources, the company helps marketers tap into detailed consumer purchase data, offering valuable context for strategic decisions. Their data helps track market share, competitive benchmarks, and customer loyalty trends effectively.

Key Features & Benefits

Lightning-fast data delivery
Consumer Edge claims that their Basketview product offers lightning-fast delivery of CPG-tagged consumer purchase data.
Holistic market understanding
Consumer Edge claims that they provide a holistic global market understanding with data spanning 5 continents and 40K merchants.
Unmatched data customization
Consumer Edge claims that they lead in data customization, tailoring data outputs to match client strategic needs.
Compare all Data, Analytics and Insights Vendors Head-to-Head