Blurbs
comparison of Adelaide Metrics and Grips
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Grips
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Grips
"Tracks product sales and competitive insights daily."
Focused on
Customer & Market Intelligence
.
Grips provides marketers with real-time product sales and pricing insights. It offers detailed analytics on individual products for major retailers and D2C brands, covering both online and offline sales. The platform supports strategy optimization by tracking key metrics like revenue, sales volume, and conversion rates across platforms and demographics.
Real-time competitor insights
Grips claims that they help e-commerce businesses grow revenue and improve marketing strategies by providing real-time competitor insights.
Comprehensive market analysis
Grips claims that they enable businesses to compare revenue performance and analyze market share through detailed performance drivers.
Advanced pricing optimization
Grips claims that they optimize pricing strategies by analyzing competitor pricing and customer value perception for maximum revenue.