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Comparison InMarket vs. SAP Audience Data & Enhancement Vendor Comparison

InMarket and SAP are Data, Analytics and Insights vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

sap.com
SAP Unites AI, data, applications to transform business. They focus on Data Infrastructure & Enrichment.

InMarket or SAP?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

SAP

"Unites AI, data, applications to transform business."
Focused on Data Infrastructure & Enrichment .
SAP helps marketers by integrating AI and data to streamline operations, making smart decisions faster. It offers solutions that unify enterprise data in one platform, enhancing business insights and enabling seamless cross-functional workflows. This creates an adaptable, data-driven marketing approach suitable for rapid changes in the digital landscape.
Compare all Data, Analytics and Insights Vendors Head-to-Head