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Comparison ShopperTrak (Sensormatic) vs. Peq Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and Peq are Data, Analytics and Insights vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

go-peq.com
Peq Optimize spend by analyzing sales-impacting actions. They focus on Performance & Attribution Analytics and Long-Term Media Impact.

ShopperTrak (Sensormatic) or Peq?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

Peq

"Optimize spend by analyzing sales-impacting actions."
Focused on Performance & Attribution Analytics and Long-Term Media Impact .
This solution assesses which marketing actions boost sales most effectively, guiding where to allocate your marketing budget efficiently. Utilizing AI, it compares different efforts' impacts, simplifying decision-making across marketing channels like retail media, digital, trade, and brand marketing. The platform is user-friendly, requiring no extensive training, and is accessible via a website login, providing data on demand.

Key Features & Benefits

Simplifies budget allocation decisions
Pēq claims that their platform identifies the best marketing activations, removing guesswork from budget allocation.
User-friendly platform access
Pēq claims that their platform requires no downloads and is accessible anytime, anywhere for easy data access.
AI-driven performance comparison
Pēq claims that their platform uses AI to compare retail sales data, enabling precise performance evaluation.
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