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Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.

adelaidemetrics.com
Full Blurb
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability and Performance & Attribution Analytics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
flybuy.com
Full Blurb
Flybuy
"Enhances customer interactions through location-driven insights."
Focused on Retail & Merchandising Optimization .
Flybuy helps marketers track customer locations to optimize interactions. Businesses automate pickups, optimize deliveries, and engage drive-thru customers with accurate, real-time data. It offers personalized promotions at crucial moments. The platform is AI-powered, scales across regions, and enhances customer loyalty by tailoring experiences based on customer whereabouts.
Advanced location intelligence
Flybuy by Radius Networks claims that their proprietary machine-learning algorithms deliver highly accurate location awareness, enabling a seamless online-to-offline customer journey.
Global scalability expertise
Flybuy by Radius Networks claims that their technology is currently installed in over 50 countries, catering to global brands and enabling worldwide scalability.
Innovative R&D leadership
Flybuy by Radius Networks claims that their team is a recognized leader in the location technology space, holding over 30 patents for their innovative solutions.