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Comparison RetailNext vs. Alida Retail Media Vendor Comparison

RetailNext and Alida are Data, Analytics and Insights vendors.

retailnext.net
RetailNext Tracks digital ads for multi-channel retailers. They focus on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attri...

alida.com
Alida Create engaged communities for customer feedback insights. They focus on Customer & Market Intelligence and AI & Predictive Intelligence.

RetailNext or Alida?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

RetailNext

"Tracks digital ads for multi-channel retailers."
Focused on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attribution Analytics and Retail & Merchandising Optimization .
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.

Key Features & Benefits

Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.

Alida

"Create engaged communities for customer feedback insights."
Focused on Customer & Market Intelligence and AI & Predictive Intelligence .
Alida helps marketers by creating engaged communities for collecting actionable customer feedback. This provides data directly from opted-in users. Marketers can quickly iterate campaigns, refine product designs, and enhance customer experiences using ongoing insights generated from these communities. It simplifies data collection, breaking down silos to offer a clarified view of customers.

Key Features & Benefits

Community-Centered Approach Advantage
Alida claims that its community-centered approach enables faster and reliable customer feedback at scale.
Access & Quality Assurance
Alida claims that it provides always-on access to opted-in samples, ensuring a response rate of 25-60%.
Scalable Research & Insights
Alida claims that their platform allows testing and validating with representative audiences without constraints.
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