Blurbs
comparison of RetailNext and Lexer
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of RetailNext and Lexer
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
RetailNext
"Tracks digital ads for multi-channel retailers."
Focused on
Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attribution Analytics and Retail & Merchandising Optimization
.
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.
Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.
Lexer
"Unify and enrich customer data for insights."
Focused on
Data Infrastructure & Enrichment
.
Lexer unifies retailer data into a single customer view. This enriched profile helps businesses target high-value segments, personalize experiences, and drive loyalty across channels. With integrated tools, marketers get practical insights without a steep learning curve, ensuring each action is strategic and tailored to actual customer behavior.
Single Customer View
Lexer claims their CDP offers a quick and simple solution to unify fragmented customer data, providing actionable insights.
Omnichannel Engagement
Lexer claims to improve customer experiences by orchestrating personalized interactions across multiple touchpoints seamlessly.
Supportive Services
Lexer claims their professional services extend business teams by bridging gaps in analytics, strategy, and tech resources.