Blurbs Logo

Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.

adelaidemetrics.com
Full Blurb
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability and Performance & Attribution Analytics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
meetyogi.com
Full Blurb
Yogi
"Transforms consumer feedback into actionable brand insights"
Focused on Customer & Market Intelligence .
Yogi helps marketers by turning consumer feedback into clear, actionable insights. Its AI-driven platform collates data from diverse sources like reviews, calls, and social media, simplifying the chaos. By deduplicating and tagging feedback, it helps brands understand consumer sentiments, optimize product pages, and adjust rapidly to market trends.
Advanced AI insights
Yogi claims that their AI provides SKU-level insights and competitive intelligence to outpace the competition.
Efficient consumer feedback
Yogi claims that they unify consumer voices from over 350 feedback sources for unmatched decision-making agility.
Enhanced sentiment analysis
Yogi claims that their sentiment analysis identifies both strengths and weaknesses for top-notch customer experience.