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Comparison ShopperTrak (Sensormatic) vs. Celebrus Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and Celebrus are Data, Analytics and Insights vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

celebrus.com
Celebrus Capture and activate digital identity data real-time They focus on AI & Predictive Intelligence.

ShopperTrak (Sensormatic) or Celebrus?
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ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

Celebrus

"Capture and activate digital identity data real-time"
Focused on AI & Predictive Intelligence .
Celebrus simplifies capturing and activating digital identity data across channels in real-time. It stitches together insights from logged-in, anonymous, or even offline actors, ensuring marketers have a comprehensive view. The platform's no-tagging-required approach minimizes data gaps, making personalization accurate and responsive.

Key Features & Benefits

True live-time data activation
Celebrus claims that it captures and activates first-party data in true live-time, offering a complete one-to-one identity map.
Advanced fraud solution
Celebrus claims that it provides the world’s most advanced, comprehensive fraud solution by integrating extensive data capture and behavioral biometrics.
Scalable data infrastructures
Celebrus claims that its Cloud infrastructure modernizes systems to scale effectively, reducing data analysis burdens and enhancing real-time data access.
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