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Comparison ShopperTrak (Sensormatic) vs. Centric Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and Centric are Data, Analytics and Insights vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

centricsoftware.com
Centric Optimize product lifecycle and pricing strategies confidently. They focus on Retail & Merchandising Optimization.

ShopperTrak (Sensormatic) or Centric?
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ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

Centric

"Optimize product lifecycle and pricing strategies confidently."
Focused on Retail & Merchandising Optimization .
Centric Software helps marketers by streamlining design, development, and sourcing processes. It aids in pricing optimization and demand-driven planning, offering competitive market insights for informed decision-making. This creates seamless collaboration across teams, cutting costs and reducing time to market.

Key Features & Benefits

Faster Time-to-Market
Centric Software claims that their solutions speed up the time it takes to get products to market, improving efficiency and collaboration.
Increased Margins
Centric Software claims that their planning and pricing solutions help companies maximize product margins and optimize inventory for higher profits.
AI Integration
Centric Software claims that AI integration across the product lifecycle enhances decision-making and innovation.
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