Blurbs Logo

Comparison RetailNext vs. Buxton Retail Media Vendor Comparison

RetailNext and Buxton are Data, Analytics and Insights vendors.

retailnext.net
RetailNext Tracks digital ads for multi-channel retailers. They focus on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attri...

buxtonco.com
Buxton Locates and profiles best customer matches. They focus on Retail & Merchandising Optimization.

RetailNext or Buxton?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

RetailNext

"Tracks digital ads for multi-channel retailers."
Focused on Retail Performance & Commerce Attribution, Shopper Marketing Data, Performance & Attribution Analytics and Retail & Merchandising Optimization .
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.

Key Features & Benefits

Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.

Buxton

"Locates and profiles best customer matches."
Focused on Retail & Merchandising Optimization .
Buxton helps marketers pinpoint their best customers and find similar profiles. It deciphers consumer behavior beyond basic data points. The platform enables personalized marketing strategies and smart location decisions without the usual guesswork, ensuring marketers connect effectively with the right audience.

Key Features & Benefits

Advanced Consumer Insights
Buxton claims that their platform provides insights beyond basic demographics, revealing who customers truly are.
Strategic Location Decisions
Buxton claims that its analytics help businesses find optimal locations by showing where their ideal customers reside.
Data-Driven Marketing Strategies
Buxton claims that they empower businesses to create effective marketing campaigns using accurate customer intelligence.
Compare all Data, Analytics and Insights Vendors Head-to-Head