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Comparison InMarket vs. Buxton Audience Data & Enhancement Vendor Comparison

InMarket and Buxton are Data, Analytics and Insights vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

buxtonco.com
Buxton Locates and profiles best customer matches. They focus on Retail & Merchandising Optimization.

InMarket or Buxton?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

Buxton

"Locates and profiles best customer matches."
Focused on Retail & Merchandising Optimization .
Buxton helps marketers pinpoint their best customers and find similar profiles. It deciphers consumer behavior beyond basic data points. The platform enables personalized marketing strategies and smart location decisions without the usual guesswork, ensuring marketers connect effectively with the right audience.

Key Features & Benefits

Advanced Consumer Insights
Buxton claims that their platform provides insights beyond basic demographics, revealing who customers truly are.
Strategic Location Decisions
Buxton claims that its analytics help businesses find optimal locations by showing where their ideal customers reside.
Data-Driven Marketing Strategies
Buxton claims that they empower businesses to create effective marketing campaigns using accurate customer intelligence.
Compare all Data, Analytics and Insights Vendors Head-to-Head