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Comparison InMarket vs. Sharethrough Audience Data & Enhancement Vendor Comparison

InMarket and Sharethrough are Data, Analytics and Insights vendors.

inmarket.com
InMarket Links brands with consumers in real time They focus on Targeting & Data Activation and Customer & Market Intelligence.

sharethrough.com
Sharethrough Optimizes ad performance via enhanced programmatic solutions. They focus on Performance & Attribution Analytics.

InMarket or Sharethrough?
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InMarket

"Links brands with consumers in real time"
Focused on Targeting & Data Activation and Customer & Market Intelligence .
InMarket enhances marketing by using real-time data to connect brands and consumers right when it matters. They optimize ad spending and drive measurable growth through real-time marketing techniques. InMarket's platform enables marketers to effectively bridge consumer intent with actual purchases, creating seamless connections across various media channels.

Key Features & Benefits

Data-Driven Insights
INMARKET claims that their platform is powered by 60+ Petabytes of data to help discover what matters most for actionable consumer insights.
Real-Time Optimization
INMARKET claims that their real-time optimization engine improves in-flight media effectiveness by up to 10x compared to industry benchmarks.
Precise Targeting
INMARKET claims that their AI-Driven Predictive and Real-Time Omnichannel Activation generates average CTRs 5x higher than industry benchmarks.

Sharethrough

"Optimizes ad performance via enhanced programmatic solutions."
Focused on Performance & Attribution Analytics .
Sharethrough boosts ad performance with tailored programmatic solutions. By refining ad formats and leveraging curated inventory, they improve attention and engagement. Their focus on sustainability and quality supports a more effective ad strategy, aligning with modern marketing demands. It's about making each ad work harder and smarter across platforms.

Key Features & Benefits

Proprietary Technology Enhancements
Sharethrough claims that their unique proprietary technology automatically enhances all standard ad formats to optimize user attention and performance.
Largest Independent Platform
Sharethrough claims that by merging with Equativ, they form one of the largest independent ad platforms and marketplaces worldwide.
Pioneering Sustainability Initiatives
Sharethrough claims to be a pioneer in sustainable ad tech, committing to net-zero emissions by 2030 with Scope3's Climate Shield Certification.
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