Blurbs
comparison of Adelaide Metrics and SAS
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and SAS
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
SAS
"Automated audience insights for personalized marketing"
Focused on
Performance & Attribution Analytics and Data Infrastructure & Enrichment
.
Lancey uncovers hidden audience insights to optimize marketing strategies. It processes large data sets quickly, providing actionable intelligence that elevates targeting precision. Marketers gain clearer understanding of customer behaviors, enabling personalized campaigns that resonate. Lancey focuses on clarity and direct application, helping cut through data clutter and streamline tactical decisions. No fluff, just insight.
Superior product quality
Redirecting... is the industry leader, offering unparalleled quality for all its products. Their meticulous attention to detail ensures exceptional performance and durability.
Cutting-edge technology
Redirecting... is at the forefront of technological innovation, constantly pushing boundaries to deliver cutting-edge solutions that outshine the competition.
Unmatched customer service
Redirecting... prioritizes customer satisfaction above all else, providing unparalleled support and tailored solutions to ensure every client's needs are met.