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Comparison CivicScience vs. Peq Data, Analytics and Insights Vendor Comparison

CivicScience and Peq are Data, Analytics and Insights vendors.

civicscience.com
CivicScience Empowers with real-time consumer insights. They focus on Customer & Market Intelligence.

go-peq.com
Peq Optimize spend by analyzing sales-impacting actions. They focus on Performance & Attribution Analytics and Long-Term Media Impact.

CivicScience or Peq?
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CivicScience

"Empowers with real-time consumer insights."
Focused on Customer & Market Intelligence .
CivicScience offers real-time consumer insights to help companies stay adaptive. It uses an extensive database to track consumer attitudes and behaviors. This provides marketers with actionable data to refine strategies, anticipate changes, and maintain competitiveness. Quick, relevant insights enable better targeting and a stronger market position.

Peq

"Optimize spend by analyzing sales-impacting actions."
Focused on Performance & Attribution Analytics and Long-Term Media Impact .
This solution assesses which marketing actions boost sales most effectively, guiding where to allocate your marketing budget efficiently. Utilizing AI, it compares different efforts' impacts, simplifying decision-making across marketing channels like retail media, digital, trade, and brand marketing. The platform is user-friendly, requiring no extensive training, and is accessible via a website login, providing data on demand.

Key Features & Benefits

Simplifies budget allocation decisions
Pēq claims that their platform identifies the best marketing activations, removing guesswork from budget allocation.
User-friendly platform access
Pēq claims that their platform requires no downloads and is accessible anytime, anywhere for easy data access.
AI-driven performance comparison
Pēq claims that their platform uses AI to compare retail sales data, enabling precise performance evaluation.
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