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Comparison ShopperTrak (Sensormatic) vs. CoreLogic Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and CoreLogic are Data, Analytics and Insights vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

corelogic.com
CoreLogic Comprehensive property data solutions for diverse industries. They focus on Customer & Market Intelligence.

ShopperTrak (Sensormatic) or CoreLogic?
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ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

CoreLogic

"Comprehensive property data solutions for diverse industries."
Focused on Customer & Market Intelligence .
Cotality empowers marketers by synthesizing vast property data into actionable insights. Their tools streamline decision-making, helping identify growth opportunities, assess risks, and optimize strategies across sectors. Cotality's depth in data aligns well with complex market needs, making it easier to navigate the evolving landscape confidently.

Key Features & Benefits

Unrivaled property data technology
CoreLogic claims that they power businesses with unmatched property data, insights, and technology.
Precision marketing insights
CoreLogic claims that they provide shopper insights surpassing traditional foot traffic methods.
Accurate valuation models
CoreLogic claims that they offer collateral valuation with machine learning models that boast 98% accuracy.
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