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Comparison Sharethrough vs. Lexer Data, Analytics and Insights Vendor Comparison

Sharethrough and Lexer are Data, Analytics and Insights vendors.

sharethrough.com
Sharethrough Optimizes ad performance via enhanced programmatic solutions. They focus on Performance & Attribution Analytics.

lexer.io
Lexer Unify and enrich customer data for insights. They focus on Data Infrastructure & Enrichment.

Sharethrough or Lexer?
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Sharethrough

"Optimizes ad performance via enhanced programmatic solutions."
Focused on Performance & Attribution Analytics .
Sharethrough boosts ad performance with tailored programmatic solutions. By refining ad formats and leveraging curated inventory, they improve attention and engagement. Their focus on sustainability and quality supports a more effective ad strategy, aligning with modern marketing demands. It's about making each ad work harder and smarter across platforms.

Key Features & Benefits

Proprietary Technology Enhancements
Sharethrough claims that their unique proprietary technology automatically enhances all standard ad formats to optimize user attention and performance.
Largest Independent Platform
Sharethrough claims that by merging with Equativ, they form one of the largest independent ad platforms and marketplaces worldwide.
Pioneering Sustainability Initiatives
Sharethrough claims to be a pioneer in sustainable ad tech, committing to net-zero emissions by 2030 with Scope3's Climate Shield Certification.

Lexer

"Unify and enrich customer data for insights."
Focused on Data Infrastructure & Enrichment .
Lexer unifies retailer data into a single customer view. This enriched profile helps businesses target high-value segments, personalize experiences, and drive loyalty across channels. With integrated tools, marketers get practical insights without a steep learning curve, ensuring each action is strategic and tailored to actual customer behavior.

Key Features & Benefits

Single Customer View
Lexer claims their CDP offers a quick and simple solution to unify fragmented customer data, providing actionable insights.
Omnichannel Engagement
Lexer claims to improve customer experiences by orchestrating personalized interactions across multiple touchpoints seamlessly.
Supportive Services
Lexer claims their professional services extend business teams by bridging gaps in analytics, strategy, and tech resources.
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