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Comparison ShopperTrak (Sensormatic) vs. Flybuy Retail Media Vendor Comparison

ShopperTrak (Sensormatic) and Flybuy are Data, Analytics and Insights vendors.

sensormatic.com
ShopperTrak (Sensormatic) Enhances retail operations with data-driven insights. They focus on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization.

flybuy.com
Flybuy Enhances customer interactions through location-driven insights. They focus on Retail & Merchandising Optimization.

ShopperTrak (Sensormatic) or Flybuy?
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ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."
Focused on Retail Performance & Commerce Attribution and Retail & Merchandising Optimization .
Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Key Features & Benefits

Seamless Source Tagging
Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.
Inventory Intelligence Platform
Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.
Traffic Analytics Insights
Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

Flybuy

"Enhances customer interactions through location-driven insights."
Focused on Retail & Merchandising Optimization .
Flybuy helps marketers track customer locations to optimize interactions. Businesses automate pickups, optimize deliveries, and engage drive-thru customers with accurate, real-time data. It offers personalized promotions at crucial moments. The platform is AI-powered, scales across regions, and enhances customer loyalty by tailoring experiences based on customer whereabouts.

Key Features & Benefits

Advanced location intelligence
Flybuy by Radius Networks claims that their proprietary machine-learning algorithms deliver highly accurate location awareness, enabling a seamless online-to-offline customer journey.
Global scalability expertise
Flybuy by Radius Networks claims that their technology is currently installed in over 50 countries, catering to global brands and enabling worldwide scalability.
Innovative R&D leadership
Flybuy by Radius Networks claims that their team is a recognized leader in the location technology space, holding over 30 patents for their innovative solutions.
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