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Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.

adelaidemetrics.com
Full Blurb
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability and Performance & Attribution Analytics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
openinsights.ci
Full Blurb
OpenInsights
"Transforms retail data into actionable customer opportunities."
Focused on Customer & Market Intelligence .
OpenINSIGHTS analyzes vast retail data to predict customer preferences and behaviors. It helps marketers craft tailored strategies for engagement, loyalty, and revenue growth. By leveraging AI-driven insights, the platform targets customer journeys from acquisition to retention, enabling personalized marketing at scale, with a focus on results.
Hyper-personalized strategies drive engagement
OpenINSIGHTS claims that their AI agents personalize retail strategies, boosting engagement, loyalty, and revenue.
Retail's toughest challenges tackled
OpenINSIGHTS claims that their AI agents solve retail's toughest challenges by transforming data into growth opportunities.
Fast deployment boosts sales performance
OpenINSIGHTS claims that their Proofcamp allows rapid AI deployment with measurable sales performance improvements.