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Comparison Radar vs. Consumer Edge Data, Analytics and Insights Vendor Comparison

Radar and Consumer Edge are Data, Analytics and Insights vendors.

radar.com
Radar Provides geolocation and mapping solutions for businesses They focus on Customer & Market Intelligence.

consumeredge.com
Consumer Edge Provides granular insights into global consumer spending behavior. They focus on Customer & Market Intelligence.

Radar or Consumer Edge?
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Radar

"Provides geolocation and mapping solutions for businesses"
Focused on Customer & Market Intelligence .
Radar helps marketers transition smoothly in geolocation and mapping. It offers geofencing and maps that enhance location-based marketing. This tool streamlines processes with integrated APIs and SDKs, making it easier to implement location services. The platform is designed to reduce costs and ensure scalability.

Consumer Edge

"Provides granular insights into global consumer spending behavior."
Focused on Customer & Market Intelligence .
Consumer Edge offers in-depth insights into consumer spending patterns across global markets. Through its extensive network of data sources, the company helps marketers tap into detailed consumer purchase data, offering valuable context for strategic decisions. Their data helps track market share, competitive benchmarks, and customer loyalty trends effectively.

Key Features & Benefits

Lightning-fast data delivery
Consumer Edge claims that their Basketview product offers lightning-fast delivery of CPG-tagged consumer purchase data.
Holistic market understanding
Consumer Edge claims that they provide a holistic global market understanding with data spanning 5 continents and 40K merchants.
Unmatched data customization
Consumer Edge claims that they lead in data customization, tailoring data outputs to match client strategic needs.
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