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"Unites AI, data, applications to transform business."

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SAP helps marketers by integrating AI and data to streamline operations, making smart decisions faster. It offers solutions that unify enterprise data in one platform, enhancing business insights and enabling seamless cross-functional workflows. This creates an adaptable, data-driven marketing approach suitable for rapid changes in the digital landscape.
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Data, Analytics and Insights Q & A
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1.
What types of data and insights does your platform provide (eCommerce, retail, customer behavior, financial, competitive, etc.)?
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How does your platform collect, process, and enrich data, and what sources do you use?
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3.
What level of granularity and segmentation does your platform offer for customer insights?
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How does your solution integrate with our existing tech stack (Shopify, Amazon, POS, CDP, CRM, ERP, Google Analytics, ad platforms, etc.)?
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5.
Does your platform support predictive analytics and AI-driven forecasting for sales, inventory, and customer behavior?
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6.
What reporting and visualization capabilities do you provide (dashboards, real-time analytics, API access, custom reports)?
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7.
Can your platform measure the impact of marketing campaigns and media spend across eCommerce and retail?
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How does your solution handle data privacy, security, and compliance (GDPR, CCPA, SOC 2, HIPAA, etc.)?
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How does your platform support competitive benchmarking and market intelligence?
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10.
Can your platform integrate offline and online sales data for a complete omnichannel view?
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